Editorial Policy

Sourcing

Our writers draw on runway show reports, official brand press releases and lookbooks, interviews with designers and stylists, trade publications, and firsthand product testing to inform our coverage. Where we reference market data, pricing trends, or consumer behavior, we cite retailer disclosures, industry reports, or publicly available sales figures rather than speculation.

Review process

Every article passes through at least one round of editorial review before publication, checking facts such as brand names, pricing, material composition, and historical references for accuracy. Opinion pieces and trend forecasts are clearly labeled as such and are reviewed for fairness and internal consistency rather than factual claims alone.

Corrections

When we discover an error, whether in a brand detail, a price, or a styling recommendation, we correct the article as soon as possible and note the change at the bottom of the piece if the correction is substantive. Readers who spot a mistake are encouraged to contact our editorial team so we can investigate and amend the record promptly.

Advertising and independence

Sponsored posts, paid partnerships, and gifted products are always labeled clearly at the top of the article so readers know when a brand relationship exists. Sponsorship never determines our overall editorial judgment, and brands do not receive advance approval over how a product or trend is described.

Contact the editors

Spotted a mistake or have a suggestion? Write to [email protected] and we'll answer within one business day.

Questions about this policy

Write to [email protected] or call +44 121 663 1462 during Mon-Fri 09:30-18:45, break 12:30-13:30. We get back to every message within one business day.

Merchant

Larkspur Edit Ltd.

Registered address

45 Bradford Street, Birmingham, B12 0NS, United Kingdom

Email

[email protected]

Phone

+44 121 663 1462

Working hours

Mon-Fri 09:30-18:45, break 12:30-13:30

Registration

Company No. 15024168